Avoiding ESA Scams and Fraud

When shopping on the Internet, we understand and share your concerns, so here's a simple rule to help you find legitimate ESA online businesses.

If a website is selling ESA vests, ID cards, certificates, along with "doctor recommended an" letters, just run away.


Watch Out For Red Flags

Many websites claim to “certify” or “register” emotional support animals. Any site claiming to certify your dog is a fraud, likely selling worthless paper and products to people who believe an ESA must be registered.

Unfortunately, our industry is filled with unscrupulous individuals and sketchy websites that are nothing more than offshore call centers. With that in mind, here’s a short list of red flags to consider when reviewing your options:

  • Dirt-cheap documentation
  • Instant certificates
  • ESA certificates
  • Lifetime letters

Emotional Support Animal “Registration” Services. Somehow their "animal registration card" confers magical legal rights to Mr. Fluffy. Totally bogus. Assistance animals are not required to be registered, there's no government agency oversight, there's no legitimate approved list.

Instant Approval. We find it unlikely that any reputable therapist or doctor would instantly approve an emotional support animal based.

Bargain or low cost verification letters. You get what you pay for ...

All of the above, in our opinion, is a dead giveaway, so caveat emptor.

Only licensed mental health care professionals and physicians are qualified to provide authentic and genuine ESA services.

Service Dog Registration

Be advised, in many states is it now a crime to refer to your untrained family pet as a “service dog.” If you spent money on service dog registration and certification, demand a refund.

Automated Online Services

Beware automated (24/7) online services claiming to provide “real” ESA letters of recommendation.

Avoiding Internet scams, and they’re all over the place.

There are plenty of other Internet-based ESA letter services, some legit, some not.

In general, we’ve found online companies offering instant approval, lifetime letters, or animal registrations to be a scam, as their letters are not legally binding. Even worse, they may very well be breaking the law.

Every day we sadly hear horror stories, read deceitful emails from our competition, and sympathize with those who have (incorrectly) placed their trust in deceitful online ESA vendors.%%CTA2%%

Here are a few red flags to might help you avoid pitfalls and traps.

Do I need to use an “ESA registration” site?

No, that’s not a legal requirement for an ESA, and quite often, those sites are a complete scam.

Will I need additional accessories like vests and an ID card?

Again no, not a legal requirement.

That being said, we recommend making your assistance animal easily distinguishable, particularly when flying.

Many airlines agree.

A brightly-colored ESA vest can help indicate to landlords and airline personnel that your ESA is more than just a pet.

We suggest the Emotional Support Dog Harness With Reflective Straps (on Amazon).

Beware of false advertising.

Recently, a popular online vendor sent an email informing us, “Did you know that airlines are now requiring all travelers to bring their Emotional Support Animals in an approved ESA travel bag?”

And great news, they’ve got a bag to sell you — for $100!


A review of Southwest Airlines reveals (as we knew beforehand) there is no demand for this sort of nonsense. It’s all a money grab, a ruse to pad the ESA vendor’s bottom line.

Responding back, we ask for an explanation, to which they replied, “That’s actually becoming more true, as time goes by because of rising concerns for the safety of other passengers & Pets also on the plane. BUT it’s still not considered as Mandatory, as of now.”

First, it’s required. Now, it’s not mandatory, but becoming more true.

Unhappy with the reply, we email, “How was that not false advertising, and why would I want to do business with your company if you engage in such practices?”

Pet registrations are a scam.

Don’t, just don’t. Whatever you do, please don’t register your ESA pet, as EVERY SINGLE registration is a scam.

Under law, an Emotional Support Animal (ESA) provides therapeutic benefit to its owner through affection and companionship. ESAs are not required to be registered nor have specialized training.

Never use a pet certificate.

Completely worthless — avoid using them at all cost, as they’re a dead giveaway you’ve dealt with a letter mill.

A Medical Doctor needs to sign the letter.


Here’s the governing Federal regulations for that, “Accordingly, persons who are seeking a reasonable accommodation for an Emotional Support Animal may be required to provide documentation from a physician, psychiatrist, social worker, or other mental health professional that the animal provides support that alleviates at least one of the identified symptoms or effects of the existing disability.”

ESA Letters: What you need to read

Here's what you need to know to secure a legitimate emotional support animal letter.

How this works: In three easy steps, you'll place an order, take an online exam, and chat with a local licensed therapist. Here's a guide to how that works.

How to qualify: An emotional support animal is a type of assistance animal that is recognized as a “reasonable accommodation” for a person with a disability under the federal Fair Housing Act. Two different federal laws regulate emotional support animal letters. Here's how we go about qualifying clients.

Are we legitimate: Are you legitimate is one of the more common questions we answer, often asked by frustrated visitors who muddled thru the online riff-raff. Learn insider tips and tricks to avoid getting scammed.

Reviews: Check out our amazing authentic reviews are not by accident, as we provide extraordinary service to each and every client.

ESAD Shopping Guarantee: Learn more about the ESAD Shopping Guarantee. Your complete satisfaction is our top priority; which includes our lowest price guarantee. All completely free.

All orders enjoy our ESAGuard letter protection program and the ESAD Shopping Guarantee.

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